Meet Guy
I've been doing ad monetization for over 15 years. I've built ad stacks from scratch, managed $150M+ in annual ad revenue, and worked with everything from small indie apps to large-scale publisher platforms.
Most recently I was Director of Ad Monetization at Unity, where I built the entire monetization function from zero, hired and led the team, designed the ad stack, connected everything, A/B tested and optimized, and then optimized again and again. Before that I led monetization operations at EX.CO and worked across the full programmatic stack: GAM, Prebid, AdMob, ironSource, LevelPlay, VAST/VPAID, you name it.
Along the way I realized that most publishers and app developers don't have access to the kind of ad tech knowledge that actually moves the needle. They either get generic advice, vendor sales pitches, or nothing at all.
That's why I started MonetizationGuy. It's where I share what I know for free. And if you need hands-on help, I'm just an email away.
Founder of Beamflow
I also founded Beamflow, a supply chain intelligence platform that monitors 362K+ publisher domains and 60M+ data points. It helps publishers and SSPs catch compliance issues, revenue leaks, and unauthorized reselling across ads.txt and sellers.json. Beamflow is listed in the IAB Tech Lab Agent & MCP Server Directory.
How I help
I work with website owners, app developers, and ad tech teams on anything related to ad monetization. Sometimes that means a full GAM + Prebid implementation. Sometimes it's a quick look at why your eCPMs dropped. I'm happy to start with a conversation and point you in the right direction, no strings attached.