Minis
Bite-sized ad-tech knowledge nuggets for when you need answers, not essays

Monetization Basics
So...What Exactly is Ad Monetization?

Monetization Basics
So...What Exactly Is Session RPM?

In-App Monetization
So...What Exactly Are Mediation Adapters?

Monetization Basics
So...What Exactly Are Personalized Ads?

Monetization Basics
So...What Exactly Is a Floating Ad?

Ad Platforms & Networks
So...What Exactly is Facebook Audience Network?

Privacy & Regulation
So...What Exactly is Malvertising?

Monetization Basics
So...What Exactly Is Second-Price vs. First-Price Auction?

Programmatic Advertising
So...What Exactly Are Dynamic Floors?

Programmatic Video
So...What Exactly Is a Pre-Roll Ad (Video)?

Privacy & Regulation
So...What Exactly is Do Not Track?

Privacy & Regulation
So...What Exactly Is Opt-Out Mechanisms?

Ad Platforms & Networks
So...What Exactly Are Companion Ads?

Monetization Basics
So…What Exactly Are Cookies?

Monetization Basics
So...What Exactly Are House Ads?

Monetization Basics
So…What Exactly Are Native Ads?

Optimization & Analytics
So...What Exactly is A/B Testing?

Ad Platforms & Networks
So...What Exactly Is a Direct Deal (Direct Sold)?

Ad Platforms & Networks
So...What Exactly is is a DMP?

Programmatic Advertising
So…What Exactly Is a DSP?

Programmatic Advertising
So...What Exactly Is a Preferred Deal?

Monetization Basics
So...What Exactly is Ad Refresh?

Monetization Basics
So...What Exactly is is Ads.txt?

Programmatic Advertising
So...What Exactly is Amazon TAM?

Ad Platforms & Networks
So…What Exactly Is An Ad Server?

Ad Platforms & Networks
So...What Exactly Is an Adhesion Banner?

Monetization Basics
So…What Exactly Is an Advertiser?

Ad Platforms & Networks
So...What Exactly Is an Expandable Ad?

Monetization Basics
So...What Exactly Is an In-Article Ad?

Monetization Basics
So...What Exactly is Banner Blindness?

Monetization Basics
So…What Exactly Is Click-Through Rate (CTR)?

Programmatic Advertising
So...What Exactly is Cookie Sync?

Privacy & Regulation
So...What Exactly Is "Do Not Sell"?

Optimization & Analytics
So...What Exactly Is Frequency Cap?

Monetization Basics
So...What Exactly is GAID?

Programmatic Advertising
So...What Exactly Is Geo-Targeting?

Programmatic Advertising
So...What Exactly Is Google Ad Exchange (AdX)?

Programmatic Advertising
So…What Exactly Is Header Bidding?

Privacy & Regulation
So…What Exactly Is ID5?

Privacy & Regulation
So...What Exactly is IDFA?

Ad Platforms & Networks
So...What Exactly Is Invalid Traffic (IVT)?

Web Monetization
So...What Exactly is Lazy Loading?

Monetization Basics
So...What Exactly is Page RPM?

Monetization Basics
So…What Exactly Is PPC?

Programmatic Advertising
So…What Exactly Is Prebid?

Monetization Basics
So...What Exactly is Remnant Inventory?

Programmatic Advertising
So...What Exactly is Taxonomy in Digital Advertising?

Programmatic Video
So...What Exactly Is VAST?

Programmatic Advertising
So...What Exactly Are Adaptive Size Banners?

Monetization Basics
So...What Exactly Are Display Ads?

Ad Platforms & Networks
So...What Exactly are Key-Values?

Privacy & Regulation
So...What Exactly Are Limited Ads (LIA)?

Programmatic Video
So...What Exactly Are Outstream Video Ads?

Programmatic Advertising
So...What Exactly is a Price Floor?

Programmatic Advertising
So...What Exactly is a Private Marketplace (PMP)?

Monetization Basics
So...What Exactly Is Above the Fold?

Monetization Basics
So…What Exactly Is Ad Creative?

Privacy & Regulation
So…What Exactly Is Ad Fraud?

Programmatic Advertising
So...What Exactly Is Ad Prefetching?

Ad Platforms & Networks
So…What Exactly Is AdMob?

Programmatic Advertising
So...What Exactly Is an Ad Exchange?

Monetization Basics
So...What Exactly Is an Ad Tag?

Monetization Basics
So...What Exactly Is Below The Fold?

Programmatic Advertising
So...What Exactly Is Bid Request?

Monetization Basics
So…What Exactly Is Brand Safety?

Privacy & Regulation
So...What Exactly Is CCPA?

Privacy & Regulation
So...What Exactly Is COPPA?

Monetization Basics
So…What Exactly Is CPC?

Monetization Basics
So...What Exactly Is CPL?

Ad Platforms & Networks
So...What Exactly is Data Transfer in GAM?

Monetization Basics
So…What Exactly Is Fill Rate?

Monetization Basics
So...What Exactly Is First-Party Data?

Privacy & Regulation
So…What Exactly Is GDPR?

Ad Platforms & Networks
So…What Exactly Is Google AdSense?

Monetization Basics
So...What Exactly is Load Speed?

Monetization Basics
So...What Exactly Is Mediation?

Programmatic Advertising
So...What Exactly Is Open Bidding?

Programmatic Advertising
So... What Exactly Is Real-Time Bidding (RTB)?

Monetization Basics
So...What Exactly Is RevShare?

In-App Monetization
So...What Exactly Is Rewarded Video Ad?

Monetization Basics
So…What Exactly Is RPM?

Monetization Basics
So...What Exactly Is the IAB?

Programmatic Advertising
So…What Exactly Is Yield Management?

Programmatic Advertising
So...What is Supply Path Optimization (SPO)?

Monetization Basics
So...What Exactly Are Better Ads Standards?

Programmatic Advertising
So...What Exactly Are Bid Responses?

Monetization Basics
So…What Exactly Is Interstitial Ad?

Privacy & Regulation
So...What Exactly Are Secure Signals?

Monetization Basics
So...What Exactly Is a Banner Ad?

Privacy & Regulation
So...What Exactly is a Consent Management Platform (CMP)?

Monetization Basics
So...What Exactly is a Demand Partner?

Monetization Basics
So…What Exactly Is a Publisher?

Monetization Basics
So…What Exactly Is a Sticky Banner?

Monetization Basics
So... What Exactly Is Ad Impression?

Monetization Basics
So...What Exactly Is Ad Inventory?

Monetization Basics
So...What Exactly Is Ad SDK?

Monetization Basics
So...What Exactly Is Ad Stack?

Monetization Basics
So…What Exactly Is Ad-Tech?

Monetization Basics
So...What Exactly Is Affiliate Marketing?

Monetization Basics
So...What Exactly Is an Ad Network?

Monetization Basics
So...What Exactly Is an Ad Request?

Monetization Basics
So...What Exactly Is an Ad Unit (Ad Slot)?

Ad Platforms & Networks
So...What Exactly is an Anchor Ad?

Monetization Basics
So…What Exactly Is an SSP?

Ad Platforms & Networks
So...What Exactly is Blocklisting?

Monetization Basics
So...What Exactly is Conversion Rate?

Monetization Basics
So...What Exactly Is Cost Per Action (CPA)?

Monetization Basics
So…What Exactly Is Cost Per Lead (CPL)?

Monetization Basics
So...What Exactly is CPM?

Programmatic Advertising
So...What Exactly Is Dynamic Allocation in GAM?

Monetization Basics
So…What Exactly Is eCPM?

Ad Platforms & Networks
So…What Exactly Is GAM?

Monetization Basics
So…What Exactly Is Lifetime Value (LTV)?

Monetization Basics
So...What Exactly Is MREC?

Programmatic Advertising
So...What Exactly Is OpenRTB Protocol?

Programmatic Advertising
So...What Exactly is Prebid Server?

Privacy & Regulation
So...What Exactly Is Privacy Sandbox?

Programmatic Advertising
So…What Exactly is Programmatic Advertising?

Monetization Basics
So...What Exactly is RPU (ARPU)?

Programmatic Advertising
So...What Exactly Is Sellers.json?

Privacy & Regulation
So...What Exactly is TCF 2.0?

Monetization Basics
So…What Exactly Is Viewability?

Programmatic Advertising
So...What Exactly is Waterfall Monetization?

Programmatic Advertising