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Bite-sized ad-tech knowledge nuggets for when you need answers, not essays

So...What Exactly is Ad Monetization?

Monetization Basics

So...What Exactly is Ad Monetization?

So...What Exactly Is Session RPM?

Monetization Basics

So...What Exactly Is Session RPM?

So...What Exactly Are Mediation Adapters?

In-App Monetization

So...What Exactly Are Mediation Adapters?

So...What Exactly Are Personalized Ads?

Monetization Basics

So...What Exactly Are Personalized Ads?

So...What Exactly Is a Floating Ad?

Monetization Basics

So...What Exactly Is a Floating Ad?

So...What Exactly is Facebook Audience Network?

Ad Platforms & Networks

So...What Exactly is Facebook Audience Network?

So...What Exactly is Malvertising?

Privacy & Regulation

So...What Exactly is Malvertising?

So...What Exactly Is Second-Price vs. First-Price Auction?

Monetization Basics

So...What Exactly Is Second-Price vs. First-Price Auction?

So...What Exactly Are Dynamic Floors?

Programmatic Advertising

So...What Exactly Are Dynamic Floors?

So...What Exactly Is a Pre-Roll Ad (Video)?

Programmatic Video

So...What Exactly Is a Pre-Roll Ad (Video)?

So...What Exactly is Do Not Track?

Privacy & Regulation

So...What Exactly is Do Not Track?

So...What Exactly Is Opt-Out Mechanisms?

Privacy & Regulation

So...What Exactly Is Opt-Out Mechanisms?

So...What Exactly Are Companion Ads?

Ad Platforms & Networks

So...What Exactly Are Companion Ads?

So…What Exactly Are Cookies?

Monetization Basics

So…What Exactly Are Cookies?

So...What Exactly Are House Ads?

Monetization Basics

So...What Exactly Are House Ads?

So…What Exactly Are Native Ads?

Monetization Basics

So…What Exactly Are Native Ads?

So...What Exactly is A/B Testing?

Optimization & Analytics

So...What Exactly is A/B Testing?

So...What Exactly Is a Direct Deal (Direct Sold)?

Ad Platforms & Networks

So...What Exactly Is a Direct Deal (Direct Sold)?

So...What Exactly is is a DMP?

Ad Platforms & Networks

So...What Exactly is is a DMP?

So…What Exactly Is a DSP?

Programmatic Advertising

So…What Exactly Is a DSP?

So...What Exactly Is a Preferred Deal?

Programmatic Advertising

So...What Exactly Is a Preferred Deal?

So...What Exactly is Ad Refresh?

Monetization Basics

So...What Exactly is Ad Refresh?

So...What Exactly is is Ads.txt?

Monetization Basics

So...What Exactly is is Ads.txt?

So...What Exactly is Amazon TAM?

Programmatic Advertising

So...What Exactly is Amazon TAM?

So…What Exactly Is An Ad Server?

Ad Platforms & Networks

So…What Exactly Is An Ad Server?

So...What Exactly Is an Adhesion Banner?

Ad Platforms & Networks

So...What Exactly Is an Adhesion Banner?

So…What Exactly Is an Advertiser?

Monetization Basics

So…What Exactly Is an Advertiser?

So...What Exactly Is an Expandable Ad?

Ad Platforms & Networks

So...What Exactly Is an Expandable Ad?

So...What Exactly Is an In-Article Ad?

Monetization Basics

So...What Exactly Is an In-Article Ad?

So...What Exactly is Banner Blindness?

Monetization Basics

So...What Exactly is Banner Blindness?

So…What Exactly Is Click-Through Rate (CTR)?

Monetization Basics

So…What Exactly Is Click-Through Rate (CTR)?

So...What Exactly is Cookie Sync?

Programmatic Advertising

So...What Exactly is Cookie Sync?

So...What Exactly Is "Do Not Sell"?

Privacy & Regulation

So...What Exactly Is "Do Not Sell"?

So...What Exactly Is Frequency Cap?

Optimization & Analytics

So...What Exactly Is Frequency Cap?

So...What Exactly is GAID?

Monetization Basics

So...What Exactly is GAID?

So...What Exactly Is Geo-Targeting?

Programmatic Advertising

So...What Exactly Is Geo-Targeting?

So...What Exactly Is Google Ad Exchange (AdX)?

Programmatic Advertising

So...What Exactly Is Google Ad Exchange (AdX)?

So…What Exactly Is Header Bidding?

Programmatic Advertising

So…What Exactly Is Header Bidding?

So…What Exactly Is ID5?

Privacy & Regulation

So…What Exactly Is ID5?

So...What Exactly is IDFA?

Privacy & Regulation

So...What Exactly is IDFA?

So...What Exactly Is Invalid Traffic (IVT)?

Ad Platforms & Networks

So...What Exactly Is Invalid Traffic (IVT)?

So...What Exactly is Lazy Loading?

Web Monetization

So...What Exactly is Lazy Loading?

So...What Exactly is Page RPM?

Monetization Basics

So...What Exactly is Page RPM?

So…What Exactly Is PPC?

Monetization Basics

So…What Exactly Is PPC?

So…What Exactly Is Prebid?

Programmatic Advertising

So…What Exactly Is Prebid?

So...What Exactly is Remnant Inventory?

Monetization Basics

So...What Exactly is Remnant Inventory?

So...What Exactly is Taxonomy in Digital Advertising?

Programmatic Advertising

So...What Exactly is Taxonomy in Digital Advertising?

So...What Exactly Is VAST?

Programmatic Video

So...What Exactly Is VAST?

So...What Exactly Are Adaptive Size Banners?

Programmatic Advertising

So...What Exactly Are Adaptive Size Banners?

So...What Exactly Are Display Ads?

Monetization Basics

So...What Exactly Are Display Ads?

So...What Exactly are Key-Values?

Ad Platforms & Networks

So...What Exactly are Key-Values?

So...What Exactly Are Limited Ads (LIA)?

Privacy & Regulation

So...What Exactly Are Limited Ads (LIA)?

So...What Exactly Are Outstream Video Ads?

Programmatic Video

So...What Exactly Are Outstream Video Ads?

So...What Exactly is a Price Floor?

Programmatic Advertising

So...What Exactly is a Price Floor?

So...What Exactly is a Private Marketplace (PMP)?

Programmatic Advertising

So...What Exactly is a Private Marketplace (PMP)?

So...What Exactly Is Above the Fold?

Monetization Basics

So...What Exactly Is Above the Fold?

So…What Exactly Is Ad Creative?

Monetization Basics

So…What Exactly Is Ad Creative?

So…What Exactly Is Ad Fraud?

Privacy & Regulation

So…What Exactly Is Ad Fraud?

So...What Exactly Is Ad Prefetching?

Programmatic Advertising

So...What Exactly Is Ad Prefetching?

So…What Exactly Is AdMob?

Ad Platforms & Networks

So…What Exactly Is AdMob?

So...What Exactly Is an Ad Exchange?

Programmatic Advertising

So...What Exactly Is an Ad Exchange?

So...What Exactly Is an Ad Tag?

Monetization Basics

So...What Exactly Is an Ad Tag?

So...What Exactly Is Below The Fold?

Monetization Basics

So...What Exactly Is Below The Fold?

So...What Exactly Is Bid Request?

Programmatic Advertising

So...What Exactly Is Bid Request?

Monetization Basics

So…What Exactly Is Brand Safety?

So...What Exactly Is CCPA?

Privacy & Regulation

So...What Exactly Is CCPA?

So...What Exactly Is COPPA?

Privacy & Regulation

So...What Exactly Is COPPA?

So…What Exactly Is CPC?

Monetization Basics

So…What Exactly Is CPC?

So...What Exactly Is CPL?

Monetization Basics

So...What Exactly Is CPL?

So...What Exactly is Data Transfer in GAM?

Ad Platforms & Networks

So...What Exactly is Data Transfer in GAM?

So…What Exactly Is Fill Rate?

Monetization Basics

So…What Exactly Is Fill Rate?

So...What Exactly Is First-Party Data?

Monetization Basics

So...What Exactly Is First-Party Data?

So…What Exactly Is GDPR?

Privacy & Regulation

So…What Exactly Is GDPR?

So…What Exactly Is Google AdSense?

Ad Platforms & Networks

So…What Exactly Is Google AdSense?

So...What Exactly is Load Speed?

Monetization Basics

So...What Exactly is Load Speed?

So...What Exactly Is Mediation?

Monetization Basics

So...What Exactly Is Mediation?

So...What Exactly Is Open Bidding?

Programmatic Advertising

So...What Exactly Is Open Bidding?

So... What Exactly Is Real-Time Bidding (RTB)?

Programmatic Advertising

So... What Exactly Is Real-Time Bidding (RTB)?

So...What Exactly Is RevShare?

Monetization Basics

So...What Exactly Is RevShare?

So...What Exactly Is Rewarded Video Ad?

In-App Monetization

So...What Exactly Is Rewarded Video Ad?

So…What Exactly Is RPM?

Monetization Basics

So…What Exactly Is RPM?

So...What Exactly Is the IAB?

Monetization Basics

So...What Exactly Is the IAB?

So…What Exactly Is Yield Management?

Programmatic Advertising

So…What Exactly Is Yield Management?

So...What is Supply Path Optimization (SPO)?

Programmatic Advertising

So...What is Supply Path Optimization (SPO)?

So...What Exactly Are Better Ads Standards?

Monetization Basics

So...What Exactly Are Better Ads Standards?

So...What Exactly Are Bid Responses?

Programmatic Advertising

So...What Exactly Are Bid Responses?

So…What Exactly Is Interstitial Ad?

Monetization Basics

So…What Exactly Is Interstitial Ad?

So...What Exactly Are Secure Signals?

Privacy & Regulation

So...What Exactly Are Secure Signals?

So...What Exactly Is a Banner Ad?

Monetization Basics

So...What Exactly Is a Banner Ad?

So...What Exactly is a Consent Management Platform (CMP)?

Privacy & Regulation

So...What Exactly is a Consent Management Platform (CMP)?

So...What Exactly is a Demand Partner?

Monetization Basics

So...What Exactly is a Demand Partner?

So…What Exactly Is a Publisher?

Monetization Basics

So…What Exactly Is a Publisher?

So…What Exactly Is a Sticky Banner?

Monetization Basics

So…What Exactly Is a Sticky Banner?

So... What Exactly Is Ad Impression?

Monetization Basics

So... What Exactly Is Ad Impression?

So...What Exactly Is Ad Inventory?

Monetization Basics

So...What Exactly Is Ad Inventory?

So...What Exactly Is Ad SDK?

Monetization Basics

So...What Exactly Is Ad SDK?

So...What Exactly Is Ad Stack?

Monetization Basics

So...What Exactly Is Ad Stack?

So…What Exactly Is Ad-Tech?

Monetization Basics

So…What Exactly Is Ad-Tech?

So...What Exactly Is Affiliate Marketing?

Monetization Basics

So...What Exactly Is Affiliate Marketing?

So...What Exactly Is an Ad Network?

Monetization Basics

So...What Exactly Is an Ad Network?

So...What Exactly Is an Ad Request?

Monetization Basics

So...What Exactly Is an Ad Request?

So...What Exactly Is an Ad Unit (Ad Slot)?

Monetization Basics

So...What Exactly Is an Ad Unit (Ad Slot)?

So...What Exactly is an Anchor Ad?

Ad Platforms & Networks

So...What Exactly is an Anchor Ad?

So…What Exactly Is an SSP?

Monetization Basics

So…What Exactly Is an SSP?

So...What Exactly is Blocklisting?

Ad Platforms & Networks

So...What Exactly is Blocklisting?

So...What Exactly is Conversion Rate?

Monetization Basics

So...What Exactly is Conversion Rate?

So...What Exactly Is Cost Per Action (CPA)?

Monetization Basics

So...What Exactly Is Cost Per Action (CPA)?

So…What Exactly Is Cost Per Lead (CPL)?

Monetization Basics

So…What Exactly Is Cost Per Lead (CPL)?

So...What Exactly is CPM?

Monetization Basics

So...What Exactly is CPM?

So...What Exactly Is Dynamic Allocation in GAM?

Programmatic Advertising

So...What Exactly Is Dynamic Allocation in GAM?

So…What Exactly Is eCPM?

Monetization Basics

So…What Exactly Is eCPM?

So…What Exactly Is GAM?

Ad Platforms & Networks

So…What Exactly Is GAM?

So…What Exactly Is Lifetime Value (LTV)?

Monetization Basics

So…What Exactly Is Lifetime Value (LTV)?

So...What Exactly Is MREC?

Monetization Basics

So...What Exactly Is MREC?

So...What Exactly Is OpenRTB Protocol?

Programmatic Advertising

So...What Exactly Is OpenRTB Protocol?

So...What Exactly is Prebid Server?

Programmatic Advertising

So...What Exactly is Prebid Server?

So...What Exactly Is Privacy Sandbox?

Privacy & Regulation

So...What Exactly Is Privacy Sandbox?

So…What Exactly is Programmatic Advertising?

Programmatic Advertising

So…What Exactly is Programmatic Advertising?

So...What Exactly is RPU (ARPU)?

Monetization Basics

So...What Exactly is RPU (ARPU)?

So...What Exactly Is Sellers.json?

Programmatic Advertising

So...What Exactly Is Sellers.json?

So...What Exactly is TCF 2.0?

Privacy & Regulation

So...What Exactly is TCF 2.0?

So…What Exactly Is Viewability?

Monetization Basics

So…What Exactly Is Viewability?

So...What Exactly is Waterfall Monetization?

Programmatic Advertising

So...What Exactly is Waterfall Monetization?

So...What Exactly Is Waterfall?

Programmatic Advertising

So...What Exactly Is Waterfall?