Buzz
Thoughts, experiments, industry buzz, and real-world lessons from the engine room
Programmatic Advertising
Ad Network vs Ad Exchange vs SSP: Understanding the Ad Tech Ecosystem
Monetization Basics
Ad Quality and Security Solutions: Enhancing Brand Safety in Digital Advertising
Monetization Basics
CPM Seasonality: Navigating Advertising Costs Throughout the Year
Programmatic Advertising
Header Bidding Fundamentals: How It Revolutionizes Publisher Revenue
Monetization Basics
Introduction to Programmatic Advertising: A Beginner's Guide
Privacy & Regulation
Latest News: Google Reverses Course on Third-Party Cookies in Chrome
Monetization Basics
Mastering Ad Placement: Strategies for Maximum Impact in Digital Marketing
Monetization Basics
Maximizing Fill Rates: Effective Strategies for Boosting Ad Revenue
In-App Monetization
Mobile Monetization Do's and Don'ts: Avoiding Common Pitfalls
Monetization Basics
Native Advertising: Blending Ads with Content for Seamless User Experience
Monetization Basics
Optimizing Viewability in Programmatic Campaigns: Effective Strategies and Best Practices
Monetization Basics
Programmatic Buying vs. Traditional Media Buying: Key Differences Explained
Web Monetization
Sticky and Anchor Ads: Implementation Guide for Persistent Viewability
Monetization Basics
Supply-Side Platforms (SSPs): Essential Insights for Publishers
Monetization Basics
The Basics of Real-Time Bidding (RTB) in Programmatic Advertising: An Essential Guide
Programmatic Advertising
The Programmatic Supply Chain: Players and Revenue Flow Explained
Monetization Basics
Understanding CPM, CPC, and CPA: The Complete Guide to Ad Pricing Models for Publishers
Monetization Basics
A/B Testing for Ad Optimization: Best Practices for Effective Campaigns
Monetization Basics
Adaptive Banner Ads: The Size-Shifting Secret to Maximizing Your Ad Revenue
Monetization Basics
Amazon TAM vs. UAM: Understanding the Key Differences
Monetization Basics
Color Psychology in Ad Design: Harnessing Hues to Drive Actions
Monetization Basics
Demand-Side Platforms (DSPs) Explained: A Beginner's Guide
Monetization Basics
GAM vs AdSense: Which Ad Platform Actually Makes More Money for Your App?
Ad Platforms & Networks
Google Ad Manager Setup: Complete Implementation Guide for Publishers
Monetization Basics
Header Bidding and Pre-bid Strategies: Maximizing Programmatic Revenue
Monetization Basics
Implementing Private Marketplace (PMP) Deals: Essential Strategies for Publishers and Advertisers
Monetization Basics
Introduction to Ad Exchanges: How They Work in Programmatic Advertising
Monetization Basics
OpenWrap SDK: Unlocking Effective Monetization with Key Features, Benefits, and Comparisons
Monetization Basics
Programmatic Direct vs. Real-Time Bidding: Key Differences and Selection Guide
Monetization Basics
The ABCs of Ad Tech: Essential Terms for Beginners
Programmatic Advertising
The Ad Serving Lifecycle: From Request to Impression
Monetization Basics
The Impact of Ad Blockers on Programmatic Advertising: Mitigation Strategies
Monetization Basics
The Role of Data in Programmatic Advertising: Key Insights for Beginners
Monetization Basics
What is a Prefetching Ad? Understanding Ad Delivery Optimization
Ad Platforms & Networks
So…What Exactly Is GAM?
Monetization Basics
What is Programmatic Advertising? A Beginner's Guide
Monetization Basics
Cross-Device Targeting in Programmatic: Overcoming Key Challenges and Implementing Effective Solutions
Monetization Basics
Digital Ad Monetization 101: A Publisher's Guide to Getting Started
Ad Platforms & Networks
Google AdSense Approval Guide: Requirements, Process and Avoiding Rejections
Monetization Basics
Leveraging Contextual Targeting in a Cookie-Less World: Adapting Strategies for Optimal Results
Monetization Basics
Mobile vs. Desktop Ad Placement: Key Strategies for Optimized Visibility
Advanced Tactics
Optimize Prebid Timeout: A Guide to Improve Ad Revenue Performance
Monetization Basics
Picking Your First Ad Network: A Comprehensive Comparison Guide for Beginners
Programmatic Advertising
Prebid.js Implementation: Step-by-Step Guide for Publishers
Monetization Basics
Refresh Ads for Maximizing Revenue: Effective Strategies for Boosting Earnings
Monetization Basics
The Art of Audience Segmentation in Programmatic Campaigns: A Strategic Guide
Monetization Basics
The Importance of Ad Viewability: Maximizing Campaign Effectiveness
Monetization Basics
The Journey of an Ad Impression: From Request to Revenue
Monetization Basics
Types of Programmatic Ads: A Guide to Display, Video, Native, and More
Monetization Basics
Understanding and Leveraging First-Party Data in Programmatic Advertising: A Comprehensive Overview
Programmatic Video
Video Ad Monetization Guide: Instream vs Outstream Implementation
Web Monetization